admin @ 12:14 AM on August 18, 2010
In the last few weeks I have been reading anything and everything I can on social media. Partly because it’s my business to stay on top of what’s going on in the social media world and partly because I am fascinated by other peoples take on what exactly social media is or is not. So [...]
admin @ 6:41 PM on August 2, 2010
Many people ask us whats the best way to get into social media marketing – What shall I do first? Is Twitter relevant to us? How can I do it?… and so on. Of course there are many answers and roads to travel depending on the type of business and where you are now with [...]
admin @ 8:55 AM on July 31, 2010
“Seven or eight years ago I was directing a story People Magazine was breaking on Jennifer Lopez calling off her wedding to Ben Afleck,” Managing Editor Todd Gold, Fancast.com told a standing-room only crowd of Entertainment Publicists Professional Society (EPPS) media workshop recently. “It was significant, because it was the first time People Magazine had [...]
admin @ 4:23 AM on July 31, 2010
I had a client recently ask me about social media marketing strategies so I created this overview of some of the largest and most popular social media sites operating on the web today and included comments on how they could work these sites into their marketing strategy. Enjoy. Social Media Marketing Strategy Using the sites [...]
admin @ 12:26 AM on July 31, 2010
Chartered accountancy has always been stereotypically viewed as a stuffy, starched and straight-laced business but Wisteria Chartered Accountants is keeping ahead of the times and adding real value to the business with a sustained campaign of social media marketing. From YouTube to Twitter, small business accountants, Wisteria is making the most out of social media. [...]
admin @ 3:56 PM on July 30, 2010
Are you Social Enough? The power of the crowd can no longer be overlooked in the hospitality industry. In the same way that websites and emails revolutionized business, social media is a true business technology game-changer. Consider this – Facebook has more than 300 million active users. 50% of them log on to Facebook in [...]
admin @ 6:41 AM on July 29, 2010
I recently read a plumber’s self-demeaning response to a blog entry on Social Media Marketing for plumbers, which got me shaking my head in wonder. The fellow posting the response seemed convinced that he and most of his colleagues lacked the knowledge and ability to go online and engage in social media activities. In fact, [...]
